Subaru will raise prices on most models, adding between $750 and $2,055 to the MSRP of most of its cars.
Rumors of the move began on a Subaru fan forum, where a user posted a notice sent to dealers announcing the changes. It has since been removed. However, the company confirmed to Reuters that increases are coming.
Subaru explains in a statement, “The changes were made to offset increased costs while maintaining a solid value proposition for the customer.”
Subaru didn’t explicitly confirm that new tariffs forced the move. It blamed “current market conditions” without citing anything more specific.
However, Reuters notes that “Subaru imports 45% of its U.S.-sold vehicles.” The company maintains factories in the U.S. and Japan.
Related: Where Every Car Sold in America is Built
Cars built in Japan are now subject to a 25% tariff. Cars built in the U.S. are not, but all automakers that build cars in the U.S. use some foreign-made parts. Parts imported from outside North America are now subject to a 25% tariff as well.
